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Daniel DeFilippo
Mimeo - $0 - $1.5M in Sales, 6 Months.LiveIntent - $30M - $80M in Sales, 20 Months.[Team Result]
Watch Daniel's Full-Length Success Story
Before using Seamless:
- Heavily invested in ZoomInfo and had hundreds of thousands of unused credits.
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Their database was missing accurate information of people they needed to sell to.
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They even hired a team of five people who handled list building and uploading into Salesforce.
After using Seamless:
- Direct Dials increased from 30% to 70%.
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They began breaking 20-year-old records.
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His team did 300% of their quota in 2019.
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Within six months of joining Mimeo, he brought in $1.5M in new business.
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One rep on his team brought in 37 new logos using Seamless.
Before using Seamless:
- They were doing $30M in revenue when he started at LiveIntent.
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They were just spraying and praying in their prospecting strategy.
After using Seamless:
- Revenue rose to $80M in 20 months.
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Tripled their team size in New York City.
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Did $2.6M personally in new net business in his first year.
Accolade: 7-Figure Club Award
Industry: SaaS
Company Size: 51-200 employees
Role: Director, US Sales Development
“Seamless is needed now more than ever, look at the times we live in today… With the Coronavirus, and people moving into a remote model… Direct dials, contact information, and being able to pull the names and numbers of your ICPs are more important than ever because people are no longer at the office. You can’t just call a switchboard or main number anymore.”
Mimeo (May 2019 - Present)
Mimeo is a 20-year-old company with a methodology, strategy, and sales process already in place. However, because they invested heavily in ZoomInfo, they had hundreds of thousands of unused credits rolling over because it just wasn't helping them get accurate information.
As a result, the Salespeople at Mimeo frequently ran into problems: they were either missing a lot of data for the people they needed to sell to, or the numbers were wrong, or the contact they were looking for didn't work there anymore. But despite all of these issues, they were still absolutely set in their ways when Dan arrived at the company.
At the time, Mimeo had a team of 5 in India who were in charge of list building, and uploading into Salesforce.
When Daniel pitched Seamless to executives and board members, he demonstrated by searching an executive's information, as he was questioning it. Seamless pulled up his direct phone line and even his personal cell phone number.
The room was stunned into silence.
Results:
Suddenly, all the work that was previously done by their team in India, was directly put into the hands of SDRs, BDRs, and Inside Sales Reps...
Direct Dials increased up to 70% from 30%.
Connection-rates soared, while cost-per-acquisition and cost-per-sale dropped dramatically.
20-year-old records were completely shattered.
And in 2019, Daniel's team did 300% of their quota.
Within six months of joining Mimeo, he successfully brought in $1.5M in new business alone... Logos like Dollar Tree, and Kohl's, not only the big whales but the smaller fish too!
January 2020 was the best month in the history of the company.
One rep on his team brought in 37 new logos using Seamless; New accounts that had never used Mimeo before...And Enterprise-level companies too!
February 2020 was their best February in 7 years, and their Q4 was the best Q4 ever.
“Having the ability to live in one platform and have one source of truth was absolutely critical to our success.”
Former SDRs that moved into other positions within the company even brought Seamless with them, allowing them to carry out penetration and expansion opportunities. It's usage had spread massively throughout the company.
“Seamless is directly responsible for several million dollars in Mimeo's revenue.”
LiveIntent (January 2015 - 2017)
“From a sales development perspective, I was really licking my chops because they were just spraying and praying. The predictable proven model that Aaron Ross built was great… but we were able to do some account based selling: Identify who they wanted to sell to, who their buyer was. And leverage a tool like seamless to get their contact information.”
LiveIntent was generating about $30m in revenue when he first started there. After Seamless was rolled out as the cornerstone of their tech stack, it suddenly allowed them to do it all.
Results:
Within the next two years, LiveIntent's revenue shot up to $80M.
Their team size also tripled in New York City.
Dan secured $2.6M in net new business in his first year with huge logos: From Fortune 100s to mom and pop shops.
His sales operations grew so big that he couldn't hire enough SDRs and BDRs. He even presented a proposal to his executive board, suggesting building an inside sales team from the ground up around Seamless.AI.
“Now you have the messaging, you have the scripts. I love the fact that you just put your playbook out there... For everyone to make money. It’s a rarity… But from a client here who’s just getting themselves off the ground… That information, you can’t even put a dollar on it. It’s invaluable”
Seamless.AI was responsible for bringing over $7M in net new business per year over his 3-year stint at LiveIntent. And that doesn't even include the lifetime value of the customers, otherwise it would've easily amounted to 3-5x that amount.
“Seamless is not only great for the bottomline, revenue, and commissions, but it also makes you better at your job. It makes you look like an all-star. So that you have that career progression and growth. From someone who’s selling, into a VP of Leadership role.”
From the number of bonuses and commissions Dan received, he was able to purchase his dream home, at the end of the cul-de-sac on the New York Bay in New Jersey. He was also able to purchase his dream car, a silver Porsche 911 Carrera.
He was already someone who never stopped training, never stopped perfecting his craft, always learning and improving, and never giving up. Seamless simply helped him get reach his goals faster.
Seamless also helped him achieve results in the non-profit sector, consulting for SaaS software companies in recruiting, event planning, and lead generation for other companies and industries.
Seamless.AI increased productivity, connect rates, revenue, bottom-line, commissions, bonuses, and everything that came with it.
“Seamless is for everyone! It’s not just for the LiveIntents of the world, it’s for startups, mom and pops, you name it.”
Are you ready to join the Seven Figure Club?
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